Client Overview and Project Goals: MGI Tech, a company in the biotechnology industry, faced challenges when a Google algorithm update negatively impacted their search engine rankings. Over a 12-month period, they aimed to not only recover these rankings but also enhance their website’s robustness against future changes. The primary focus was on broadening their online visibility and reinforcing their adaptability to search engine updates.

Strategy and Implementation: The initiative began with a comprehensive technical audit that pinpointed essential areas for improvement, such as mobile responsiveness and site speed—key factors considering Google’s shift to mobile-first indexing. This foundational work set the stage for the more detailed task of optimizing the website’s content and structure.

SEO Execution: For on-page optimization, MGI Tech conducted detailed keyword research tailored to the needs and interests of the biotech sector. This research informed the optimization of metadata, headings, and body content, ensuring the site was aligned with industry-specific queries. Concurrently, off-page SEO strategies, including a targeted link-building campaign and enhanced social media engagement, were employed to build domain authority and drive traffic. Additionally, local SEO efforts were amplified through optimized Google My Business listings and local citations, helping to attract more geographically targeted visitors.

Outcomes and Benefits: These comprehensive SEO strategies significantly boosted the site’s performance metrics: clicks increased to 72.8K, and impressions rose to 1.51M, with an average click-through rate of 4.8%. These improvements not only helped MGI Tech recover from the initial setbacks but also elevated the site to new visibility levels, showcasing the effectiveness of a well-executed, multifaceted SEO approach in achieving sustainable growth and strong market presence.