IDPAPA, a China-based website, approached us with a challenge: despite generating 59.7K impressions over three months, the website only managed to secure 2.54K clicks, resulting in a low click-through rate (CTR) of 4.2%. With an average ranking position of 24.4, the site was struggling to reach the crucial first page of search results, limiting its ability to attract traffic. IDPAPA tasked us with implementing an SEO strategy that could turn the situation around, using a high budget to aggressively pursue both on-page and off-page optimization.

On-Page SEO Overhaul:
We initiated our process by conducting a full audit of IDPAPA’s on-page SEO. The content was optimized to target high-value keywords and search intent. Meta titles and descriptions were rewritten to be more engaging and relevant, aimed at improving CTR. Site speed and mobile usability were enhanced to ensure a seamless user experience, which also contributed to better rankings. We also revamped the internal linking structure, improving navigation for both users and search engines, leading to stronger indexing of important pages.

Off-Page SEO & Link Building:
Our off-page SEO strategy focused on building IDPAPA’s authority through high-quality backlinks. We launched outreach campaigns to secure backlinks from authoritative sites in the industry and worked closely with bloggers and influencers to increase the website’s visibility. Additionally, we developed shareable content that naturally attracted links. These actions significantly improved the website’s domain authority, which played a key role in boosting rankings. Our efforts also included regular content marketing activities to maintain a consistent flow of valuable links.

Results – From Struggling to Success:
The results were nothing short of transformative. Over a period of three months, IDPAPA’s total clicks increased by an impressive 80%, rising from 2.54K to 4.5K clicks. The click-through rate (CTR) also improved from 4.2% to 7.5%, indicating that users were more engaged with the optimized meta descriptions and content. In terms of rankings, IDPAPA’s average position climbed from 24.4 to 12.6, moving the site closer to the first page for several high-priority keywords. As a result, organic traffic surged, and IDPAPA is now positioned for continued growth and search engine visibility.