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November 22, 2020 at 5:05 am #7001Matthew CaseyGuest
A Global Business
by Liz Thach, Tim Matz, Lynn Carano
- Author: Liz Thach, Tim Matz, Lynn Carano
- Release date: October 3, 2008
- Format: hardcover, 477 pages
- Publisher: Miranda Press
- ISBN: 9780971587038 (0971587035)
- Language: english
About The Book
Provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspecive on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy, business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included. Also contains extensive bibliography and index
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